Lux Year 4: Doubling Down
Four years ago, we launched Halide from a kitchen dinner table in Sebastiaan’s apartment in San Francisco. We didn’t have huge ambitions when we built and launched our little camera app: we had made something that was great for our own needs. Perhaps, we thought, a few others
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In Closing
Like the rest of the world, we had big plans (and low expectations) for 2020. When confronted with a worldwide pandemic, we doubled down on what we were passionate about. Rather than focus on revenue, we built a solid foundation for our next big things, and walked away very happy with what we built, and how we grew.
Four years is a major milestone for new companies, a time when you face existential questions. Do we want to stick around for another few years? Are we happy doing what we’re doing? Do we believe in the future of the company? Our answer is a stronger-than-ever, capital-Y, Yes.
Jabir Digital
Founder and editor of StartsNest. Technology writer and digital marketing specialist with expertise in mobile technology, consumer electronics, and online business strategies.
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